| Search for "UNIVERSITY OF PATRAS" |
| Charitomeni Tsordia - UNIVERSITY OF PATRAS (Authors) |
| 1926 - THE ROLE OF BRAND PERSONALITY IN BUILDING BRAND EQUITY IN A SPORT SPONSORSHIP CONTEXT |
| Thursday, June 22, 2017 - Slot 4 (09:00 - 10:30) - Business School Stenhouse Wing - Room SW 107 |
| Dimitra Papadimitriou - UNIVERSITY OF PATRAS (Authors) |
| 1926 - THE ROLE OF BRAND PERSONALITY IN BUILDING BRAND EQUITY IN A SPORT SPONSORSHIP CONTEXT |
| Thursday, June 22, 2017 - Slot 4 (09:00 - 10:30) - Business School Stenhouse Wing - Room SW 107 |