Search for "Robin Porth" |
Robin Porth - ZEPPELIN UNIVERSITY (Authors) |
1596 - HOW BRAND BIOGRAPHIES AFFECT CONSUMERS’ PERCEPTION OF BRAND AUTHENTICITY AND BRAND TRUST IN THE CONTEXT OF FAMILY FIRMS |
Thursday, June 22, 2017 - Slot 5 (14:00 - 15:30) - Graham Hills Building - Room 514 |