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Julia Martin - KATHOLISCHE UNIVERSITÄT EICHSTÄTT-INGOLSTADT (Authors)
2135 - THE INFLUENCE OF BROAD VERSUS NARROW PROBLEM STATEMENTS ON CONSUMERS’ WILLINGNESS TO ENGAGE IN ONLINE CROWDSOURCING OPEN INNOVATION PROCESSES - AN EXPERIMENT
Saturday, June 24, 2017 - Slot 11 (10:50 - 12:20) - Business School Cathedral Wing - Room CW 306