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| Francisco Coelho-da-silva - IPAM SCHOOL OF MARKETING (Authors) |
| 1419 - COUNTRY OF ORIGIN IMAGE AS DETERMINANT OF CONSUMER´S FOREIGN PRODUCT EVALUATION |
| Wednesday, June 21, 2017 - Slot 3 (16:30 - 18:00) - Business School Stenhouse Wing - Room SW 105 |
| Marta Bicho - IPAM (Authors) |
| 1902 - HYBRID MICRO-ENTERPRISES – FOUNDING MOTIVES AND THE MEANING OF SUCCESS |
| Thursday, June 22, 2017 - Slot 4 (09:00 - 10:30) - Business School Cathedral Wing - Room CW 506b |