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Dinah Spitzley - ZEPPELIN UNIVERSITY (Authors)
1806 - HOW, WHEN AND WHY THE FAMILY NATURE OF A FIRM AFFECTS MAJOR STAKEHOLDERS: EXPLORING THE “FAMILY BRAND” IN THE B2B CONTEXT
Thursday, June 22, 2017 - Slot 5 (14:00 - 15:30) - Graham Hills Building - Room 514
General Track (Functionary)
Wednesday, June 21, 2017 - Slot 2 (10:50 - 12:20) - Graham Hills Building - Room 514