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Veronica Rosendo-rios - CUNEF-COLEGIO UNIVERSITARIO DE ESTUDIOS FINANCIEROS (Authors)
1419 - COUNTRY OF ORIGIN IMAGE AS DETERMINANT OF CONSUMERĀ“S FOREIGN PRODUCT EVALUATION
Wednesday, June 21, 2017 - Slot 3 (16:30 - 18:00) - Business School Stenhouse Wing - Room SW 105
Miguel Martin-davila - CUNEF-COLEGIO UNIVERSITARIO DE ESTUDIOS FINANCIEROS (Authors)
1419 - COUNTRY OF ORIGIN IMAGE AS DETERMINANT OF CONSUMERĀ“S FOREIGN PRODUCT EVALUATION
Wednesday, June 21, 2017 - Slot 3 (16:30 - 18:00) - Business School Stenhouse Wing - Room SW 105